Dateline NBC and the Battle at Kruger

Tomorrow, THIS Sunday, August 21, at 7/6C, the Battle at Kruger will be featured on NBC’s Dateline.

NegativeSpace has been alerted that the segment should feature YouTube’s finest videos, including the Battle at Kruger. Interviewed by Dateline producer John Costello, Battle at Kruger filmmakers Buzz Budzinski and Jason Schlosberg should appear on the program. Find out more how this amazing video, including the Christian the Lion video, has redefined the importance of user generated footage in the media landscape.

A worldwide phenomenon, the Battle at Kruger has received almost 63 million views on YouTube, won the coveted YouTube best eyewitness video award, and has won the hearts and minds of people all over the world. It has already been the subject of a National Geographic documentary and has been featured on ABC, MSNBC, Animal Planet, and a number of Japanese television shows.

Check your local listings.


NBC’s Dateline to Feature Battle at Kruger 

Popular Viral Video Has Legs

WASHINGTON, DC – August 21, 2011 – Viral video grows up to network
television.  Continuing to amaze the world, the Battle at Kruger—a safari
video capturing an epic fight between a pride of lions, a herd of buffalo,
and a crocodile—has been licensed by NegativeSpace Media to NBC News for
the March 13, 2011, episode of its premiere news show, Dateline.

“We are thrilled to be working with NBC,” says Jason Schlosberg, owner of
NegativeSpace Media and Battle at Kruger photographer.  “The Battle at
Kruger has got legs.  Its staying power and endless possibilities for
application has made us excited about its future in mass media.”

NBC News contacted NegativeSpace Media, expressing interest in licensing
the footage for Dateline.  Producer John Costello interviewed Mr.
Schlosberg and his business partner and videographer David “Buzz” Budzinski
in a Manhattan studio.  

Schlosberg and Budzinski were also sent by National Geographic back to
South Africa to film a documentary about the footage.  They have also
licensed the Battle at Kruger to ABC, Animal Planet, and to other media
outlets around the world.  At time of publication, the video has amassed
nearly 63 million views on YouTube alone.

Questions and video and photo licensing requests should be made to Jason
Schlosberg at NegativeSpace Media, (202) 550-8260,

2 Responses to “Dateline NBC and the Battle at Kruger”

  1. aisha says:

    Hi, i absolutely love your picturess!

  2. Carla says:

    Wow!!!! That was amazing!! What a video.. Also great work! Your images took me on a journey! I enjoyed your blog. :-)

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